Media Coverage

How to Evolve Your Startup to its Next Stage of Growth via Effective Marketing

A startup is a company designed to grow fast. And in this growth objective, it surpasses multiple stages of evolution to evolve into a stable established entity. Effective marketing plays a key role in this evolution. At every stage, there exist fundamental questions which need to be solved & require a change in marketing plans to scale ahead. Let us see how.......

Published: Nov 27, 2015

ReleaseMyAd (Making Advertising Simple) â€“ Startup Story & Interview

ReleaseMyAd is an online advertising platform that assists businesses and individuals to smoothly advertise on any mass media option of their liking. Be it newspapers, radio, in-Cinema, magazines (& soon television!), our business network reaches out to all these media categories.

Published: Oct 25, 2015

releaseMyAd to handle digital duties of AIR

All India Radio (AIR) has, for the first time, accorded its digital duties to releaseMyAd, which is the only virtual advertising agency authorised to accept and process radio advertisement bookings for its network of stations including Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

Published: Oct 12, 2015

AIR appoints releaseMyAd as its online virtual agency

All India Radio accorded its first official recognition to releaseMyAd, India’s largest online ad platform as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow & FM Gold. - See more at: http://www.mxmindia.com/2015/10/air-appoints-releasemyad-as-its-online-virtual-agency/#sthash.1EdkViJs.dpuf

Published: Oct 9, 2015

AIR appoints releaseMyAd as its first-ever virtual agency

All India Radio accorded its first official recognition to releaseMyAd, India’s largest online ad platform as its only virtual advertising agency authorized to accept & process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow & FM Gold.

Published: Oct 9, 2015

AIR appoints releaseMyAd as its first-ever virtual agency

releaseMyAd will enable online booking of advertisements for AIR’s network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold

Published: Oct 9, 2015

All India Radio hires virtual agency for advertisers to book ads online

All India Radio (AIR) has appointed releaseMyAd as a virtual agency to let advertisers book ads for all of AIR’s stations online. releaseMyAd will accept and process radio ads for AIR’s network stations including Akashvani, Vividh Bharati, FM Rainbow & FM Gold, while AIR will utilise the company’s help for its inventory as well as increase its revenue.

Published: Oct 9, 2015

All India Radio to allow ad bookings online through releaseMyAd

Amitabh Shukla, additional director general (commercial), All India Radio (AIR), said, “This initiative, a part of AIR’s ambitious web-enabled services for its patrons will not only assist us in adequate utilisation of last minute inventory that goes wasted if not put to use but will also fetch us valuable extra revenues."

Published: Oct 9, 2015

AIR appoints releaseMyAd as its first virtual agency

All India Radio (AIR) has joined hands with releaseMyAd as its first ever virtual advertising agency, which is authorised to accept and process radio advertisement bookings for its network of stations.

Published: Oct 8, 2015

All India Radio Partners releaseMyAd to Enable Ad-Bookings Online

All India Radio has appointed releaseMyAd as its only virtual advertising agency authorized to accept and process radio advertisement bookings for its network of stations, which include Akashvani, Vividh Bharati, FM Rainbow and FM Gold.

To reinforce its presence in the virtual world, AIR has also mandated releaseMyAd.com to meet twin objectives of optimum inventory utilization as well as revenue augmentation.

Published: Oct 8, 2015

How to plan advertising campaigns across mass media to drive business growth

It is never enough to advertise widely if one cannot advertise effectively. For every startup, where the key to survival is gaining traction and growth, marketing plays a crucial role. Initial traction for consumer startups gets driven by digital marketing, as it’s performance driven and measurable. Having gained the initial base and equipped with a round of funding, startups often turn to mass-media advertising across newspapers, TV and radio for growing reach.

Published: Sep 3, 2015

releaseMyAd launches In-Cinema Advertising platform

releaseMyAd an advertising platform for offline media, has announced the launch of In-Cinema Advertising to its customers. Local businesses across India, can now advertise effortlessly across 120 cities & 16 multiplex chains. The platform offers a complete online solution for advertisers to compare, plan & execute their advertising campaign in their theatre & screen of choice.

Published: Jun 18, 2015

releaseMyAd launches in-cinema advertising platform

Craftsvilla has come on board as the first official client for cinema advertising, running a week-long campaign across all PVR & Inox screens nationally to promote their ‘World Ethnic Day’

Published: Jun 18, 2015

Launched on Valentines Day- ReleaseMyAd.com: Founder Interview

Here we have an ellaborate interview with Sharad Lunia. the founder, of releaseMyAd.com which is a web based advertising agency, tackling both online and offline spaces. So lets here all about it now. Again this is an elaborate one.

Published: Feb 14, 2015

Making news ads effective

It has been six years since Sharad Lunia identified a gap in the market and found its solution in his first of its kind venture ReleaseMyAd. In 2009, after a stint in New York with Microsoft’s digital Advertising Solution Group, Lunia returned to India with a goal.

Published: Nov 8, 2014

The Wharton graduate with a One stop Advertising solution for startups

Small and medium enterprises and startups rarely have dedicated marketing teams, and most of the employees have their hands full with day-to-day operations. It is also difficult for them to find partners who can help them market their businesses effectively within their budget constraints. Wharton School of Business grad Sharad Lunia’s startup releaseMyAd seeks to fill this gap with an advertising network catering to such companies.

Published: May 5, 2014

Here's why this online ad agency thinks small businesses cannot ignore radio

Online ad exchange portal,releaseMyAd, has come a long way since its inception in 2009. After establishing a solid presence in the newspaper classifieds sector, the company is turning its attention to a new medium - radio - with releaseMyAd.fm. The company's founder and business head, Sharad Lunia, spoke to Firstbizabout the newest offerings from the firm.

Published: Apr 24, 2014

45% of radio advertising is by local & regional players: Sharad Lunia

In 2009, Kolkata-based start-up releaseMyAd launched releaseMyAd.com, an online portal for newspaper advertisers, and has followed up with releaseMyAd.fm, an online platform for brands wanting to advertise on radio. Through this platform, advertisers can create customised campaigns across major radio stations choosing from options like city, the length of the campaign, the time of the day as well as the day of the week the campaign should run. Furthermore, releaseMyAd.fm also provides creative services like jingles and voice-over ad compositions.

Published: Apr 18, 2014

One-Stop Online Advertising Solution: releaseMyAd!

releaseMyAd, an online Ad agency recently announced the launch of releaseMyAd.fm, which is a unique online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India.

Published: Apr 15, 2014

ReleaseMyAd.fm makes radio advertising simple

releaseMyAd, announced the launch of www.releaseMyAd.fm - a unique online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India.

Published: Apr 10, 2014

releaseMyAd launches releaseMyAd.fm

Online advertising agency releaseMyAd has announced the launch of www.releaseMyAd.fm, an online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India.

Published: Apr 8, 2014

An Online Platform enabling businesses to launch marketing campaigns across leading radio stations

Businesses today recognize the power & effectiveness of Radio as an Advertising Medium. Brands having access to leading Media Buying and Creative Agencies have successfully leveraged the medium by tailoring their media planning, buying and creative development in tune with customer preferences. Small Businesses however are devoid of the same exposure, support and development services due to lower ticket sizes and budget constraints. releaseMyAd helps educate and service these businesses with regards to launching an effective Radio Advertising Campaign.

Published: Mar 11, 2014

Matrimonial site findmymatch links online-offline classifieds

Findmymatch, a new matrimonial website, claims to have the third highest number of ad listings on its website already. The website has been recently launched by the classifieds booking site, releaseMyAd.com.The website, which has been in service for limited membership for the last two months, allows users to access matrimonial ads printed offline – in newspapers, online – on the website and mobile phones. Through the website, one can browse profiles and create their own ads. The SMS platform delivers the matches directly to one’s mobile phones.

Published: Jul 11, 2011

releaseMyAd.com launches matrimonial classified site 'findMyMatch.in'

Newspaper advertisement booking service site, ReleaseMYAd.com, announces the launch of findMyMatch, a unique matrimonial service that allows users to search through potential matches from over 1 Lakh Matrimonial Ads published originally in leading newspapers across the nation.

Published: Jul 11, 2011

ReleaseMyAd.com Launches FindMyMatch

ReleaseMyAd, an online portal that facilitates booking of newspaper ads has launched FindMyMatch, a matrimonial service that allows users to search through matches from Matrimonial Ads published in newspapers across the nation by making it accessible via web and SMS.

Published: Jul 11, 2011

Indiaâ€™s ReleaseMyAd: simplifying offline classifieds marketplace

releaseMyAd is publication-neutral and allows users to take out ads in a wide range of media properties. We envision ourselves as a one-stop-shop for customers to pick and choose their publications/media properties. Like I mentioned earlier, our objective is to simplify the existing classifieds marketplaces (generally offline) using the power and convenience of the Internet. We started out with print, however are fast expand ing to encompass other media properties.

Published: May 27, 2010

ReleaseMyAd: Marrying Print Reach With Internet Savvy

Print media holds a commanding position in developing markets and will continue to remain dominant in the near future. There is one newspaper copy printed for every two Indians. This is in contrast to developed economies such as the U.S., where print publications are on the decline and are moving to the web. Growing literacy, language diversity and vast outreach are some of drivers that will aid the growth of newspapers in developing markets such as India.

Published: May 4, 2010

ReleaseMyAd â€“ Book Newspaper Classified Ads Online

Even though most of Indian newspapers have gone online, booking a classified in a newspaper is still an off-line process. Something that we would easily term as a big pain and a generation behind.There surely has been a need to bring in ‘structure of the internet’ into print media industry, and that’s exactly where ReleaseMyAd – an online venue to book print classified has chipped in.

Published: Sep 16, 2009

Ad-ding business

Being a marketing graduate from Wharton School of Business and having worked with Saatchi & Saatchi and then with Microsoft’s online advertising division in New York, setting up an online classified advertisement booking service was a natural choice for 25-year-old Sharad Lunia.

Published: Sep 14, 2009

ReleaseMyAd.com enables users to book newspaper classified ads online

Kolkata-based media buying agency ReleaseMyAd has launched ReleaseMyAd.com, an online classified booking service that enables users to compose and book classified ads across 44 newspapers, including 29 regional dailies, in India. According to the company, ReleaseMyAd.com is accredited by Indian Newspaper Society (INS), the primary governing body for all media publications.

Published: Aug 28, 2009

Book Classified Ads Just A Click Away With ReleaseMyAd.com

releasemyad.com has launched a service that will enable easy, fast and transparent Classified booking service. One can book matrimonial, property, recruitment, rent, education and other classified ads at the click of button. An advertiser can compose, design, schedule and make payment for a classified from the Releasemyad.com, making it a one point solution for publishing a classified.

Published: Aug 10, 2009

Now book your newspaper classified ads instantly on releaseMyAd.com

This is a first of its kind website, where releaseMyAd brings to you India's simplest newspaper classified booking service. Simply by logging on to www.releasemyad.com an advertiser can compose and design their ad, select release dates, make payments and get instant confirmation.

Published: Aug 7, 2009

Wanna buy Radio Ad campaigns?

releaseMyAd has launched releaseMyAd.fm, an online platform that allows businesses to advertise across 24 radio channels in around 86 cities in India.releaseMyAd.fm offers a one stop online advertising solution with a mix of media planning & buying,jingle production & reporting services.

Published: Apr 7, 2009

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